Andrew Bloomenthal has 20+ years of editorial experience as a financial journalist and as a financial services marketing writer. David Kindness is a Certified Public Accountant (CPA) and an expert in ...

Fundamental analysis is a method used to evaluate the intrinsic value of a financial asset, such as a stock, bond, or currency. This analysis involves examining various economic, financial, and ...

Advertising analysis, a specialized form of market research, has become increasingly common as the costs of promotion have escalated. Because any mistake can be costly, analysis is done at every stage ...

Learn how credit analysis can assess a company's ability to meet its debt obligations, evaluate default risk, and determine ...

The terms "environmental analysis" and "marketing environment" sometimes confuse business owners because of the different meanings of the word "environment" in everyday use. Understanding how these ...

Company leaders always have many decisions to make. The question is, which one should be tackled first? Many business leaders conduct a Pareto analysis to answer that question. A Pareto analysis helps ...

How scenario analysis tools can help investors manage financial risk and evaluate returns. Forecasting is a no-win situation. If you get it right, people go about their business. But if it’s wrong, ...

Understanding your company’s position within your market or industry and knowing how and where you can grow is critical for any business owner. The knowledge allows you to develop your company ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...