Alexa for Shopping is replacing Amazon’s Rufus AI shopping assistant and, unlike Rufus, it will be front and center in the Amazon app and on the website. According to the company, the AI assistant will take over all of Rufus’s responsibilities and bring a few of its own.

Amazon is turning to AI startup Anthropic to power the online retailer’s revamped Alexa when it’s released in October — rather than using its own artificial intelligence, five people familiar with the matter told Reuters. The Seattle-based company ...

Amazon is set to release a revamped version of its Alexa voice assistant this October that will be powered by AI models from Anthropic's Claude, rather than Amazon's in-house AI technology, reports Reuters. Amazon's Echo device with Alexa The decision to ...