Magnite have partnered with NOVA Entertainment to power programmatic across the Nova Retail Network, to reach millions of shoppers nationwide, delivering curated audio content and advertising directly ...

Standards can simplify and bring order to a complex space. But deciding on what standard to follow can lead to a whole lot of conflict. After some high-profile disagreements and LinkedIn flame wars ...

Three years after the Association of National Advertisers (ANA) first began benchmarking "programmatic transparency" via an ongoing series of ad industry reports, the IAB Tech Lab this morning ...

Amazon Web Services is making it possible to access data stored in its S3 cloud storage service as a traditional file system, bridging a divide between two types of storage that has frustrated ...

America’s Test Kitchen is serving its ad inventory à la carte. Earlier this year, the culinary-focused publisher introduced direct and programmatic buying for its free ad-supported TV channels – ...

Sky Media, the advertising arm of Sky, has announced a step forward in its programmatic strategy, enabling advertisers to access VoD inventory via Google Display & Video 360 (DV360). Following a ...

OSF HealthCare Saint Katharine Medical Center in Dixon, Ill., is set to transition to a new electronic health record system April 1, Shaw Local reported March 17. The hospital will go live with an ...

Wiremo announces API access for GTrack Local Rank Checker, enabling Business and Pro plan customers to programmatically access Google Maps ranking data, automate workflows, and build custom ...

As marketing ecosystems grow more complex and accountability pressures increase, programmatic advertising is at a pivotal moment. Brands and agencies are being asked to justify marketing budgets ...

In over 50 years of selling its wares, Pittsburgh cookware brand All-Clad has never run advertising against live sports coverage. But next week, it’s diving into the deep end with a campaign set to ...

Programmatic advertising used to be simpler. Every platform had access to the same inventory, the same data and roughly the same opportunities. That era is dead. Today's programmatic landscape has ...